The Brief

Meta wanted to show policymakers and stakeholders that immersive technologies were already changing how people are working, training and collaborating across industries.

Working with Whitecoat, I created a suite of films for five specific regions within Europe, showcasing some of the most exciting applications of this technology.

Alongside a small, nimble and extremely talented crew, we hopped across the continent meeting some wonderful people and seeing some incredible technology.

Particular highlights have to include the sights and smells of a Spanish lorry factory and meeting Czech Octigenarians with a taste for adventure.