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Rising Stars
The Brief In 2025, Amazon Ads set out to find an agency that could make a documentary series celebrating small businesses across Europe and Canada, focused on the real work and real setbacks behind running a company. Whitecoat brought me into the pitching process, and I’m proud that my contribution helped win the job. As…
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Give a Little Love
The Brief John Lewis and Waitrose & Partners wanted to create a suite of films to release on the run-up to Christmas 2021, showing the impact that their Give A Little Love campaign has had on local communities across the UK. By working directly with John Lewis and Waitrose, I conceptualised and produced four films that championed not only…
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Domestos x Unicef
The Brief In 2019, Domestos wanted to create film content that communicated their ongoing support to UNICEF in achieving the UN Sustainable Development Goal: Six – ensuring everyone has access to good sanitisation by 2030. Working on the ground in India as both a director and an intermediary between the brand and UNICEF, I helped Whitecoat in creating a suite…
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The Impact is Real
The Brief Meta wanted to show policymakers and stakeholders that immersive technologies were already changing how people are working, training and collaborating across industries. Working with Whitecoat, I created a suite of films for five specific regions within Europe, showcasing some of the most exciting applications of this technology. Alongside a small, nimble and extremely…
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Beautycycle
The Brief John Lewis & Partners developed the BeautyCycle scheme to help reduce the impact complex beauty product plastic waste has on the environment. The scheme allows MyJohnLewis card holders to return beauty waste to their stores, where it is processed and turned into new products that have a positive impact on local communities. The…
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Made.com
The Brief MADE.com worked with Bespoke to create an ongoing series touring the homes of influential interior designers and fans of the brand. For each film, I would speak with each subject and develop a core focus to build on, before interviewing and shooting the home with a small crew in a single day and…
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Laphroaig X The Blend
The Brief The Blend were working with Laiphroaig to explore the surprising flavour notes found within the heritage whiskey. Coming in at a later point in pre-production, I helped develop the core concept into a more cohesive narrative, and worked as a director on the two-day shoot. The result is a longer-format, two-part series that is both…
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Selected Beauty & Fashion
The Brief As both a freelancer and working in-house, I have had extensive experience working in the fashion and beauty sectors. Understanding the full production process of this type of content, I have worked on quick-turnaround run-and-gun content around fashion week and live events, through to directing six figure campaigns. Client Role Production
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Soccer Aid
The Brief UNICEF wanted to create content around Soccer Aid that showcased how the money raised was impacting children’s lives across the world. Working closely with the UNICEF team I helped develop the individual stories they had identified, helping build narratives visually on location in Brazil. Our focus was always in championing the incredible children…
