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Rising Stars
The Brief In 2025, Amazon Ads set out to find an agency that could make a documentary series celebrating small businesses across Europe and Canada, focused on the real work and real setbacks behind running a company. Whitecoat brought me into the pitching process, and I’m proud that my contribution helped win the job. As…
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Domestos x Unicef
The Brief In 2019, Domestos wanted to create film content that communicated their ongoing support to UNICEF in achieving the UN Sustainable Development Goal: Six – ensuring everyone has access to good sanitisation by 2030. Working on the ground in India as both a director and an intermediary between the brand and UNICEF, I helped Whitecoat in creating a suite…
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The Impact is Real
The Brief Meta wanted to show policymakers and stakeholders that immersive technologies were already changing how people are working, training and collaborating across industries. Working with Whitecoat, I created a suite of films for five specific regions within Europe, showcasing some of the most exciting applications of this technology. Alongside a small, nimble and extremely…
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Laphroaig X The Blend
The Brief The Blend were working with Laiphroaig to explore the surprising flavour notes found within the heritage whiskey. Coming in at a later point in pre-production, I helped develop the core concept into a more cohesive narrative, and worked as a director on the two-day shoot. The result is a longer-format, two-part series that is both…
