Creating human-led films for brands.Helping agencies do the same.:

FInd out more

Creating human-led films for brands.Helping agencies do the same.

Find out more

/ Welcome

I am James Finan, a London-based producer and director of branded films shot internationally – specialising in branded documentaries for some of the largest companies and charities in the world. 

I have pitched, won and delivered on international, multi-episode series budgeted at hundreds of thousands of pounds for Amazon Ads and Meta. I’ve delivered intimate, nuanced collaborations between John Lewis and their charity partners to support their Christmas campaigns. I directed the winner of a Silver Charity Film Award for a collaboration with Domestos and Unicef, filmed in rural India. My work has reached tens of millions of viewers across digital platforms. As James Gibbon, Creative Director at Whitecoat notes – I have been ‘the sole representative for our agency’ on ‘multi-continent video and photography shoots for our biggest clients’. 

My classical training at The Royal Central School of Speech and Drama gives me understanding of performance from the inside out – it allows me to focus on the humans both in front of and surrounding the camera. As Matthew White, Creative Director at SuperGrizzly said about me – ‘everyone from clients to talent does their best for him’. 

Whether I am interviewing a mother about the most difficult year of her life, or asking someone to step outside their comfort zone for an epic – albeit completely set-up – hero shot, I bring my unguarded, honest self. 

And humour. God knows we need it.

So if you want the very best out of the people involved in your next project, let’s talk.

/ Services

Creative

I love being presented with a complex problem to solve. Modern brand marketing and communications come with a wealth of creative challenges – but can boast even more creative solutions. My happiest place is creative ideation and I jump at the chance of getting new ideas and concepts in front of clients. From campaigns launching new apps to carefully showcasing brand values through charitable partnerships, I love to work closely with brands and agencies to find fresh, effective films that convey their messages.

Direction

Having studied acting at the Royal Central Speech and Drama I am uniquely placed to bring out the best of on-screen talent, from unsuspecting members of public through to Triple A stars. I adore the variety and uniqueness of every human on the planet, and so being given opportunities to meet with and tell the story on behalf of great people gives me a lot of joy and fulfillment in life. I take the safeguarding and stewardship of this honour very seriously and pride myself on ensuring people feel confident and supported on camera.

Production

From fast-moving, reactive content through to meticulous multi-platform campaign launches, I’ve worked across many projects at varying scales, often at the same time. Whether it’s stepping in last moment on behalf of an overstretched agency to nurse a project, to pitching and winning campaigns for global brands on behalf of creative agencies, I am a dynamic production tool. Flitting between producer, director, creative and account manager whenever needed, and often playing all of them at once.

/ Selected Clients

Ready to discuss your next big project?